I‘ve been working a lot lately with creative practitioners who are really struggling with client management. They’re either attracting clients that micro-manage, or they’re dealing with clients who are incapable of describing what they want, or their clients are simply frustrating the hell out of … [Read more...]
Creative Plus Business Articles
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from reading about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers. We also showcase other freelancers who are making their way on their own terms. The more information the merrier, and it's a pretty good read for you too!
I have been writing and talking about business plans to creative people for a very long time, but recently (with the help of Linda Hailey), I’ve come to understand that the traditional business plan is actually dead. Creative people still come and see me because they think they need a business plan, … [Read more...]
Creative businesses are often very resistant to setting a fixed price for their services. Goods and products? Sure. It would be weird to put your jewellery or garments on Etsy without attaching a price – but for services it just seems wrong. It’s a strategy worth thinking about, however, if you have … [Read more...]
Copyright or Wrong? You work it out with this short introduction to the rules, by Sharon Givoni*.Content on the internet is not ‘public domain’ and intellectual property rights exist in the technological age. Potentially serious consequences exist when it comes to using and appropriating … [Read more...]
It may be a stretch to classify the following as ‘fun’, but after consulting with us normal people about the way they communicate information, the ATO now has a varied range of ways to learn about taxation and interact with their support services.The Business page of the ATO website is … [Read more...]
This month's article is contributed by Paula Corvalan from Digital Ready.You can have the most glamorous of graphics and the most worthy of websites but neither of these will save you without wonderful writing. Your written content is the voice of your brand. You don’t want your brand to sound … [Read more...]