It may seem counter-intuitive, but maintaining your marketing activities as a creative practitioner is more important than ever during our current crisis. We’ve been helping our clients navigate their way through this nightmare for the last month or so, and we’ve worked out ten tips about where to … [Read more...]
Creative Plus Business blog
Our doyenne Monica has been self-employed in the arts for almost three decades (yikes!), and has a literal lifetime of personal experiences in juggling creativity, business, family life and friends. She's very well versed in the triflings and trivia of creative self-employment, and writes about everything from her own tips and tricks (the MMM), the boring everyday (cleaning up her office to attract more work), her lively adventures (making a documentary in the USA) and those things that make the creative life so unique (her obsession with having two doorbells). Read on for more!
This article is based on our recent free webinar I Will Survive, which is still available as a recording. You can access the webinar, as well as more resources and links, any time you like until this nightmare is over. Click here to register! Bushfires, drought, floods and now a global … [Read more...]
We all do it – you might be doing it right now! Procrastination is the act of putting off tasks or activities that you should be focusing on now, usually in favour of doing something more fun, or more comfortable, than what you’re supposed to be doing. It’s a clinically observed behaviour in most … [Read more...]
Wearing multiple professional ‘hats’ is the way that most creatives survive in self-employment. It’s the ‘slashie’ phenomenon – actor / model / writer / director / designer… the more ‘hats’ you can wear, the more ways you have of making money, and the more likely you are to survive. It … [Read more...]
The business plan is dead. Long live the business plan! A few years ago I wrote an article about the death of the business plan – the traditional business plan, that is. That long, weighty document usually designed to convince a bank manager that your business is legit, is a waste of time in my … [Read more...]
I spend a great deal of time with creative people, helping them to build their businesses and overcome the challenges of combining creativity and commerce. I truly do love what I do, but I do not always love the clients themselves. Don’t get me wrong, 99% of my clients are adorable, and my job is … [Read more...]