Like many people, I’ve taken the New Year as an opportunity to come up with a few personal resolutions and business goals that I want to achieve in 2018. I’m keen to make some differences, overcome some disappointments from last year and build on our successes. I find that setting goals is easy - … [Read more...]
Creative Plus Business Content
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from finding out about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers, as well as blog postings and videos about how to make this crazy life work.
Irene Lemon is our fabulously experienced regional creative industries business advisor who loves start-ups and freelance businesses. She is phenomenal at grant and tender writing, and is a fan of social entrepreneurs and female-driven businesses. Irene is based in lovely downtown Armidale, and in … [Read more...]
Brook McCarthy, business coach and digital marketer extraordinaire, shares here how to make and curate content to create your community. She also runs a content workshop for us, find out more here! When you post a photo to your Facebook business page, send a mass email or update Instagram with a … [Read more...]
I‘ve been working a lot lately with creative practitioners who are really struggling with client management. They’re either attracting clients that micro-manage, or they’re dealing with clients who are incapable of describing what they want, or their clients are simply frustrating the hell out of … [Read more...]
I have been writing and talking about business plans to creative people for a very long time, but recently (with the help of Linda Hailey), I’ve come to understand that the traditional business plan is actually dead. Creative people still come and see me because they think they need a business plan, … [Read more...]
Creative businesses are often very resistant to setting a fixed price for their services. Goods and products? Sure. It would be weird to put your jewellery or garments on Etsy without attaching a price – but for services it just seems wrong. It’s a strategy worth thinking about, however, if you have … [Read more...]