Coffee certainly has the power to help me dress, drive and think in the mornings, or kick on for a big night (how things have changed), but coffee is also an incredibly powerful marketing tool. A coffee meeting (or a cheeky after-work wine if appropriate) is a relatively achievable marketing task … [Read more...]
Creative Plus Business Content
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from finding out about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers, as well as blog postings and videos about how to make this crazy life work.
Working out what to charge is one of the endless challenges of being a creative professional – particularly in a difficult economic climate. Lots of creatives work out their pricing based on an emotional response to the job offer (“I want this gig!”), or to the client (“Can they afford this?”), or … [Read more...]
In a weird turn of events, tax has never been so vital for creative practitioners and arts organisations. Recent months have been a crash course in finances, and the end of the financial year is another round of necessary but tedious rules and regulations. Still, and as always, creative … [Read more...]
Recently, we've all been experiencing isolation in one form or another. Some people are completely alone, while others are trapped at home with their whole family, trying to figure out how to find some space for solo time. There have been conversations on social media, and reports on the … [Read more...]
This article is based on our recent free webinar I Will Survive, which is still available as a recording. You can access the webinar, as well as more resources and links, any time you like until this nightmare is over. Click here to register! Bushfires, drought, floods and now a global … [Read more...]
So many of my employed friends daydream about freelancing, especially as a creative professional. From the outside it must seems like the ideal life, to work in a field that you love, in your own time and your own space. Working from home or a café, on interesting creative projects, and taking the … [Read more...]