Wearing multiple professional ‘hats’ is the way that most creatives survive in self-employment. It’s the ‘slashie’ phenomenon – actor / model / writer / director / designer… the more ‘hats’ you can wear, the more ways you have of making money, and the more likely you are to survive. It … [Read more...]
Creative Plus Business Content
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from finding out about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers, as well as blog postings and videos about how to make this crazy life work.
In early 2019 LinkedIn announced that over 610 million people use the site, and yet creatives tend not to focus on LinkedIn as a marketing tool. Monica Davidson (CEO of Creative Plus Business) and Stephen Byrne (friend of C+B* and Staffing Manager at Dolby Australia) both think LinkedIn is … [Read more...]
The business plan is dead. Long live the business plan! A few years ago I wrote an article about the death of the business plan – the traditional business plan, that is. That long, weighty document usually designed to convince a bank manager that your business is legit, is a waste of time in my … [Read more...]
Smart creative people have lots of options when it comes to marketing themselves and finding ways of making money, but using expert strategy is a neat way of combining both. Becoming the go-to person about a specific topic or a niche area of your practice can help you to build your business and … [Read more...]
I spend a great deal of time with creative people, helping them to build their businesses and overcome the challenges of combining creativity and commerce. I truly do love what I do, but I do not always love the clients themselves. Don’t get me wrong, 99% of my clients are adorable, and my job is … [Read more...]
My daughter is a talented writer. She’s been writing obsessively since she was small, and at the age of 14 some of her satirical writing was published by the State Library of Victoria. She was so pleased, and rightly so (I almost burst with pride). When her first article went live, my daughter went … [Read more...]