Smart creative people have lots of options when it comes to marketing themselves and finding ways of making money, but using expert strategy is a neat way of combining both. Becoming the go-to person about a specific topic or a niche area of your practice can help you to build your business and … [Read more...]
Creative Plus Business Content
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from finding out about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers, as well as blog postings and videos about how to make this crazy life work.
I spend a great deal of time with creative people, helping them to build their businesses and overcome the challenges of combining creativity and commerce. I truly do love what I do, but I do not always love the clients themselves. Don’t get me wrong, 99% of my clients are adorable, and my job is … [Read more...]
My daughter is a talented writer. She’s been writing obsessively since she was small, and at the age of 14 some of her satirical writing was published by the State Library of Victoria. She was so pleased, and rightly so (I almost burst with pride). When her first article went live, my daughter went … [Read more...]
We all do it. I did it last week. I’ll probably do it again before the week is over. On Monday I didn’t send an email I was supposed to send, even though it could have led to interesting opportunities in the future. Last week I was supposed to commit a day to developing a new project for my … [Read more...]
Kia whakatōmuri te haere whakamua "I walk backwards into the future with my eyes fixed on my past" I fell in love with this Māori whakataukī or ‘proverb’ when I first heard it at a conference. It refers to time as a kind of endless river, where the past, present and future are all … [Read more...]
Our doyenne Monica started Creative Plus Business and her previous business Freelance Success to help creatives develop their business skills. Here she shares why that process is so hard to embark on, and how to overcome the fear. When I started my first ‘proper’ business in 1994, a production … [Read more...]