Brook McCarthy, business coach and digital marketer extraordinaire, shares here how to make and curate content to create your community. She also runs a content workshop for us, find out more here! When you post a photo to your Facebook business page, send a mass email or update Instagram with a … [Read more...]
Creative Plus Business Content
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from finding out about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers, as well as blog postings and videos about how to make this crazy life work.
I‘ve been working a lot lately with creative practitioners who are really struggling with client management. They’re either attracting clients that micro-manage, or they’re dealing with clients who are incapable of describing what they want, or their clients are simply frustrating the hell out of … [Read more...]
I have been writing and talking about business plans to creative people for a very long time, but recently (with the help of Linda Hailey), I’ve come to understand that the traditional business plan is actually dead. Creative people still come and see me because they think they need a business plan, … [Read more...]
Creative businesses are often very resistant to setting a fixed price for their services. Goods and products? Sure. It would be weird to put your jewellery or garments on Etsy without attaching a price – but for services it just seems wrong. It’s a strategy worth thinking about, however, if you have … [Read more...]
Copyright or Wrong? You work it out with this short introduction to the rules, by Sharon Givoni*. Content on the internet is not ‘public domain’ and intellectual property rights exist in the technological age. Potentially serious consequences exist when it comes to using and appropriating … [Read more...]
It may be a stretch to classify the following as ‘fun’, but after consulting with us normal people about the way they communicate information, the ATO now has a varied range of ways to learn about taxation and interact with their support services. The Business page of the ATO website is … [Read more...]