It may be a stretch to classify the following as ‘fun’, but after consulting with us normal people about the way they communicate information, the ATO now has a varied range of ways to learn about taxation and interact with their support services. The Business page of the ATO website is … [Read more...]
Creative Plus Business Content
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from finding out about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers, as well as blog postings and videos about how to make this crazy life work.
This month's article is contributed by Paula Corvalan from Digital Ready. You can have the most glamorous of graphics and the most worthy of websites but neither of these will save you without wonderful writing. Your written content is the voice of your brand. You don’t want your brand to sound … [Read more...]
The marvelous, astute and completely fabulous Irene Lemon is a freelance grant writer, winning $4.1 million AUD in the last 7 years for projects for her clients in Regional NSW, Fiji, Papua New Guinea and Vanuatu. We're also very proud that she's a creative industries business advisor for us, and … [Read more...]
Why blogging is perfect if you don’t like marketing, by Brook McCarthy Does the thought of explaining – perhaps for the 62th time this week – how you work, what makes you different, and why you can’t work for the ever-elusive ‘exposure’, make you want to rock back and forth in a dark corner? Then … [Read more...]
I spend a lot of time helping people tackle their admin, and I completely understand that it’s not the most exciting part of a creative day. In fact, most people hate it with a passion (although I do like the part where I get to go to Officeworks for more coloured folders). When the allure of … [Read more...]
Article contributed by guest writer Paula Corvalan from Digital Ready If you understand the art of SEO (search engine optimisation) you can use it to expand your reach to your audience and showcase your work. Put simply, SEO has two components you need to be aware of. First, make sure your website … [Read more...]