Why blogging is perfect if you don’t like marketing, by Brook McCarthy Does the thought of explaining – perhaps for the 62th time this week – how you work, what makes you different, and why you can’t work for the ever-elusive ‘exposure’, make you want to rock back and forth in a dark corner? Then … [Read more...]
Creative Plus Business Content
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from finding out about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers, as well as blog postings and videos about how to make this crazy life work.
I spend a lot of time helping people tackle their admin, and I completely understand that it’s not the most exciting part of a creative day. In fact, most people hate it with a passion (although I do like the part where I get to go to Officeworks for more coloured folders). When the allure of … [Read more...]
Article by Dom Woolrych, lawyer and product manager from lawpath.com.au In today's economy, more and more people are deciding to leave large companies and businesses to start up their own shop. Freelancers and contractors represent a significant portion of today’s workers, making up between 30 … [Read more...]
In the 1930s a French engineer called Jules Dupuit introduced the concept of Cost-Benefit Analysis, and the world of indecision shifted on its axis. It's a nifty and simple process that helps you weigh up all the upsides and downsides of a course of action, including the financials and intangibles. … [Read more...]
I once had a client called Margaret. She was around fifty years old, female (obviously), and a middle-manager in her not-for-profit organisation. She had people below her in the pecking order, and people above – people that she was responsible for, and accountable to. She was a lifelong public … [Read more...]
Many creative businesses start as freelance adventures. One person, fired up by an imaginative bent and an independent spirit, starts making money from their craft. That’s sometimes the whole goal, but for many people who hang in there and keep creating, a one-man-band can turn into an … [Read more...]