In the 1930s a French engineer called Jules Dupuit introduced the concept of Cost-Benefit Analysis, and the world of indecision shifted on its axis. It's a nifty and simple process that helps you weigh up all the upsides and downsides of a course of action, including the financials and intangibles. … [Read more...]
Creative Plus Business Content
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from finding out about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers, as well as blog postings and videos about how to make this crazy life work.
I once had a client called Margaret. She was around fifty years old, female (obviously), and a middle-manager in her not-for-profit organisation. She had people below her in the pecking order, and people above – people that she was responsible for, and accountable to. She was a lifelong public … [Read more...]
Many creative businesses start as freelance adventures. One person, fired up by an imaginative bent and an independent spirit, starts making money from their craft. That’s sometimes the whole goal, but for many people who hang in there and keep creating, a one-man-band can turn into an … [Read more...]
It’s often the first thing that a new creative business does, but coming up with a business name is probably the most important step you take in the branding process, and needs some time and thought before you jump in. You don’t need a separate business name if you’re trading under your own name. … [Read more...]
I was very sad to find out yesterday that my dear friend and mentor David Hannay passed away. He had been sick with cancer for a long while so it wasn’t unexpected, but still a blow. I first met Hannay (he was always known by his last name) in 1995. I was in my early twenties and just coming out … [Read more...]
Around twenty years ago I wrote a business plan for my fledgling production company to try and encourage a bank to give me a loan. I used a template that was provided to me by the bank, and struggled my way through a lot of questions that I didn’t really understand. In the end I created a … [Read more...]