It’s often the first thing that a new creative business does, but coming up with a business name is probably the most important step you take in the branding process, and needs some time and thought before you jump in. You don’t need a separate business name if you’re trading under your own name. … [Read more...]
Creative Plus Business Content
Sometimes the creative business life could do with a bit of a kick. We need information about what's happening in our world, or maybe we need a confidence injection from finding out about the life of another creative entrepreneur. Here we feature regular articles that explore in more depth issues of relevance to creative freelancers, as well as blog postings and videos about how to make this crazy life work.
I was very sad to find out yesterday that my dear friend and mentor David Hannay passed away. He had been sick with cancer for a long while so it wasn’t unexpected, but still a blow. I first met Hannay (he was always known by his last name) in 1995. I was in my early twenties and just coming out … [Read more...]
Around twenty years ago I wrote a business plan for my fledgling production company to try and encourage a bank to give me a loan. I used a template that was provided to me by the bank, and struggled my way through a lot of questions that I didn’t really understand. In the end I created a … [Read more...]