29th August 2009.
I am in a state of madness, the kind brought on by a great and terrible fear. The fear that freelancers know only too well. It is the awful fear of running out of work and then, of course, running out of money.
Don’t get me wrong, I have work, and lots of it. I’m off to Fremantle WA next week to run a workshop, and then between various writing assignments, workshops and a bit of travel overseas I’m busy until December. My first book is doing well and various other submissions have gone out into the ether that might bring something my way…but still I’m afraid. I want to secure income of some sorts for the new year. I’m looking for a little reassurance, beyond what my loveable regular clients have offered me, some comfort that there’ll be money coming in after the Christmas drain.
I try and do my marketing regularly, and it usually works, but for some reason the fear is pushing me into marketing madness. And the sad thing is that I know marketing inspired by fear is a little like dating when you’re desperate. I think potential clients can smell the anxiety on you, in the same way that a man can see that hungry look in your eye when it’s been a long time between… um… connections. Being a cool and uninterested single can inspire grown men to fling their phone numbers willy-nilly, and so it is that chilled marketing with an unruffled air is always best.
So, despite my frenzied panting ways I am attempting to be cool. I am not ringing every single person I’ve ever met begging for work in the new year. For a start, most people are only just getting used to the fact that it’s almost spring. Hunting for opportunity that’s five months down the track is something only we freelancers understand.
Mmmm, being cool. It’s a first, but we shall see!
Freelancing for Australian (for Dummies) is available in bookstores and via the Freelance Success website – visit www.freelancesuccess.com.au for more information.