8th February 2010
For some reason I thought Twitter was a forum for B-list celebrities to talk about their relationships (even though they’re obviously very private people) and for teenagers to tell the world what they are thinking every time they have a thought. I’m not meaning to sound curmudgeonly, I’m just not very good at this new-fangled technology business. I am the woman who still abides by the mantra “If it’s not working, turn it off for a bit and see what happens”.
However, I have now been told that Twittering can be a good marketing strategy. Is this true? If necessary I can drag myself towards new technologies if it helps the business. I joined Facebook and worked it out all by myself, and even promote my workshops and networking nights there. I have joined Linked In and have sort-of worked it out. But how does Tweetering help my creative business?
I am not a complete luddite and have just gone online to find out. Apparently loads of small businesses have joined Twitter and use it to update clients and get instant feedback. I’m not generally a fan of instant client feedback, it usually means I’ve done something very obviously wrong. Apparently it’s a good place to offer advice, which is part of what I do – but do I really want to be that Nigel No-Friends in the tweeting world, offering bits of wisdom when everyone is talking about the latest Hollywood gossip?
Another mantra I abide by – I tend not to take on anything new (technology, equipment, mantras) unless it’s costing me not to have it. Should I notice a serious decline in bookings because of my lack of twittery, I will take action immediately. Until then, I’ll enjoy the luxury of having more than 140 characters in which to express myself.
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