Nina Hendy, the founder of The Freelance Collective, shares her top six tips for standing out and getting more clients as a freelancer in the digital age.
Standing out from the crowd is no mean feat for creative freelancers these days, but if you’re really going to actually able to feed your family and pay the bills, you’re going to need to take the time to ensure you’re easy to find via the interwebs.
Think about it. You can spend half your day chasing potential clients, or you can get your name out there online, and wait for those glorious client enquiries to land in your inbox.
Here’s our fail-proof plan to ensuring you stand out and get more clients.
Tip 1: Get a seriously good website
A website is of course mandatory, but it’s only just the beginning. Your website needs to carefully branded, give potential clients a feel for your working style, show some work samples, your expertise and preferably some client testimonials and a blog page that you add to at least monthly.
Some freelancers prefer to build a website themselves, while others outsource the website build to a specialist web developer. Either way, make sure it looks schmick, or you’ll turn potential clients off at the first hurdle.
Tip 2: Make sure you can be found
Bolster your online profiles. Make sure you use the summary area of your LinkedIn profile to explain your freelance superpowers, and show specific samples of your work, updating your profile every few months.
Add your own profile page on The Freelance Collective with other top Australian creative freelancers, so that clients can find you easily.
However, resist the temptation to be Eddie Everywhere. Select only quality places to be seen and showcase your work samples, back story, contact details and social media information all in one spot.
Also, ensure branding consistency by using the same photography across your own website, LinkedIn and online profiles.
Tip 3: Be a collaborator
Be on the lookout for opportunities to collaborate with other freelancers to deliver an incredible product.
Collaborating with others can add value to clients, so look for like-minded freelancers to reach out to for some projects to ensure that you’re giving clients a beautiful finished product.
Not only does collaborating help your client, you can also learn so much when you team up with other freelancers – plus it could open doors to new opportunities to work with their clients again in the future.
A great way to collaborate with others is to join a community of freelancers that have your back, and can recommend you for work.
Tip 4: Get social
Set up one or two key social media accounts attached to your freelance creative business and utilising them well to communicate what you do is a great way to promote your skills to potential clients.
Facebook doesn’t take much effort, particularly if you’re posting your work here, a few thoughts on your industry, and the odd news story that relates to your field. Twitter could work for you, too.
A lot of freelancers are also turning to Instagram, where you can generate leads, grow your profile and get seen by the right people.
According to the Sensis Social Media report 2017, there are 9 million monthly users on Instagram in Australia, and of that 19% are small businesses, 39% are medium businesses and 20% are large businesses.
Tip 5: Educate others via blogs
Educating your target audience by writing about your creative prowess is a great way to generate traffic.
A growing number of freelance creatives set aside time to create and publish some solid resources on their blog targeting their target audience, which will ensure the search engines are kind to their site.
You could also try pitching your posts to a blog with an established audience – you might be surprised at how effective it is to have your link in an author bio.
Tip 6: Love your clients
Of course, the absolute best way to generate more client leads is to treat your current and past clients like gold. Provide an excellent experience for your clients by meeting their expectations and producing quality work means they’re more likely to use you again, and even pass your name onto others searching for a freelancer.
Also, make sure you check back in with past clients from time to time. Dropping them a short email to say hi is a great way to refresh their memory.
Thanks for the article Nina! The Freelance Collective is an online curated community of top Australian creative freelancers. Here you can promote your skills, build relationships with clients and find support. All freelancers listed are vetted for quality, so businesses can be sure that they’re awesome at what they do. heck them out!