Creative businesses are often very resistant to setting a fixed price for their services. Goods and products? Sure. It would be weird to put your jewellery or garments on Etsy without attaching a price – but for services it just seems wrong. It’s a strategy worth thinking about, however, if you have … [Read more...]
Blogging for Creative Business
Why blogging is perfect if you don’t like marketing, by Brook McCarthy Does the thought of explaining – perhaps for the 62th time this week – how you work, what makes you different, and why you can’t work for the ever-elusive ‘exposure’, make you want to rock back and forth in a dark corner? Then … [Read more...]
Beware…it’s the Race to the Bottom
During the revamp of the Freelance Success website designer Cath and I had a chat about the Job Search page, and in particular my old link to the website Freelancer.com. Another recent article in the SMH about this portal made me realise that it’s worth a closer look - and even closer … [Read more...]
Welcome to the Freelance Freakout
8th February 2010 For some reason I thought Twitter was a forum for B-list celebrities to talk about their relationships (even though they’re obviously very private people) and for teenagers to tell the world what they are thinking every time they have a thought. I’m not meaning to sound … [Read more...]
Marketing Madness.
29th August 2009. I am in a state of madness, the kind brought on by a great and terrible fear. The fear that freelancers know only too well. It is the awful fear of running out of work and then, of course, running out of money. Don’t get me wrong, I have work, and lots of it. I’m off to Fremantle … [Read more...]
