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You are here: Home / Archives for marketing

Package Pricing Pointers

October 6, 2016 By Monica Davidson

Creative businesses are often very resistant to setting a fixed price for their services. Goods and products? Sure. It would be weird to put your jewellery or garments on Etsy without attaching a price – but for services it just seems wrong. It’s a strategy worth thinking about, however, if you have … [Read more...]

Filed Under: Content Tagged With: business, Clients, creative, creative entrepreneurship, marketing

Blogging for Creative Business

March 8, 2016 By Monica Davidson

Why blogging is perfect if you don’t like marketing, by Brook McCarthy Does the thought of explaining – perhaps for the 62th time this week – how you work, what makes you different, and why you can’t work for the ever-elusive ‘exposure’, make you want to rock back and forth in a dark corner? Then … [Read more...]

Filed Under: Content Tagged With: blogging, blogs, business, Clients, creative business, marketing, Writing

Beware…it’s the Race to the Bottom

August 6, 2013 By Monica Davidson Leave a Comment

During the revamp of the Freelance Success website designer Cath and I had a chat about the Job Search page, and in particular my old link to the website Freelancer.com. Another recent article in the SMH about this portal made me realise that it’s worth a closer look - and even closer … [Read more...]

Filed Under: Blog Tagged With: business, Clients, creative, creative business, finding work, freelance, freelancing, getting work, marketing, what to charge, work

Welcome to the Freelance Freakout

February 8, 2010 By Monica Davidson Leave a Comment

8th February 2010 For some reason I thought Twitter was a forum for B-list celebrities to talk about their relationships (even though they’re obviously very private people) and for teenagers to tell the world what they are thinking every time they have a thought. I’m not meaning to sound … [Read more...]

Filed Under: Blog Tagged With: business, Clients, creative, family, freelance, freelancing, getting work, holidays, kids, marketing, work

Marketing Madness.

February 5, 2010 By Monica Davidson Leave a Comment

29th August 2009. I am in a state of madness, the kind brought on by a great and terrible fear. The fear that freelancers know only too well. It is the awful fear of running out of work and then, of course, running out of money. Don’t get me wrong, I have work, and lots of it. I’m off to Fremantle … [Read more...]

Filed Under: Blog Tagged With: business, Clients, marketing

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About Monica

Monica Davidson

Monica Davidson is the doyenne of Creative Plus Business. Monica has never had a so-called ‘proper’ job – she made a living as a freelance writer and filmmaker for over twenty-five years, and is now an expert on creative business and arts entrepreneurship. She is a professional speaker, a published author, a working mum and a passionate loudmouth about the fusing of art and commerce. [More…]

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Recent posts

  • How to Make a Map November 25, 2019
  • Must The Show Go On? October 30, 2019
  • Imposter Syndrome September 21, 2019
  • The Value of Creative Industries August 20, 2019
  • Multi-Hat Marketing August 1, 2019

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