Creative businesses are often very resistant to setting a fixed price for their services. Goods and products? Sure. It would be weird to put your jewellery or garments on Etsy without attaching a price – but for services it just seems wrong. It’s a strategy worth thinking about, however, if you have … [Read more...]
Make Words Work For You!
This month's article is contributed by Paula Corvalan from Digital Ready. You can have the most glamorous of graphics and the most worthy of websites but neither of these will save you without wonderful writing. Your written content is the voice of your brand. You don’t want your brand to sound … [Read more...]
Blogging for Creative Business
Why blogging is perfect if you don’t like marketing, by Brook McCarthy Does the thought of explaining – perhaps for the 62th time this week – how you work, what makes you different, and why you can’t work for the ever-elusive ‘exposure’, make you want to rock back and forth in a dark corner? Then … [Read more...]
Understanding the Art of SEO
Article contributed by guest writer Paula Corvalan from Digital Ready If you understand the art of SEO (search engine optimisation) you can use it to expand your reach to your audience and showcase your work. Put simply, SEO has two components you need to be aware of. First, make sure your website … [Read more...]
Beware…it’s the Race to the Bottom
During the revamp of the Freelance Success website designer Cath and I had a chat about the Job Search page, and in particular my old link to the website Freelancer.com. Another recent article in the SMH about this portal made me realise that it’s worth a closer look - and even closer … [Read more...]
Welcome to the Freelance Freakout
8th February 2010 For some reason I thought Twitter was a forum for B-list celebrities to talk about their relationships (even though they’re obviously very private people) and for teenagers to tell the world what they are thinking every time they have a thought. I’m not meaning to sound … [Read more...]
