Creative Plus Business offers a wide range of unique training programs specifically tailored to help creative people enhance their business skills. We cover the basics, and also offer workshops about specific topics relevant to all creatives. Most importantly, our training also discusses the range of personal and emotional factors that go into running a creative business. We don’t shy away from the juggle of creative practice, professional development and personal happiness – we embrace it.
Our workshops are also all led by creative practitioners with extensive business skills, who have a flair for performance and a generous spirit so participants will always feel welcome, informed and entertained.
THE BASICS –
The Freelance Five (2 hrs)
For creative people at every level. No matter what level you are, from a curious hobbyist to an experienced freelancer, the Freelance Five workshop is the fastest way to learn the basics of running a freelance and/or creative business. Find out the five top issues that all creative businesses face, and learn how to navigate your way around those challenges!
For creative practitioners, small businesses and arts organisations. This real-world workshop explores the mystery of marketing for creatives, with a focus on strategy and client/customer relations. It also examines some of the key elements necessary for a successful real-world and online marketing campaign.
For creative people and arts organisations. Grants are often held up as the holy grail of a successful arts career, until you realise how much work is involved. Learn both the basics and the strategy behind winning, losing and continuing on in the grant process, with some help from your fellow creatives.
For creative practitioners and freelancers. Money is the lifeblood of any creative business, but financial literacy can be a real struggle for creatives. This workshop outlines some of the basics of money – with jokes, flair and pictures! We also look at how to manage cash flow, budgeting, finding tax help, record keeping, unicorns and lots more.
For creative practitioners and freelancers. How on earth do we find the time to be creative, make money and have enough time for a personal life as well? This non-judgey workshop looks at how to make priorities, overcome procrastination, and shares practical strategies for keeping all the juggling balls in the air.
THE INTENSIVES –
For creative practitioners, freelancers and arts organisations. Creatives are good at lots of different things, and this practical workshop shares ways to broaden your income and revenue options beyond what you’re doing now. We take a look at services, goods, passive income and more options, including the MVO, the Value Prop, and ways to check on how ‘good’ your money ideas might be.
For creative practitioners and freelancers. This complex and challenging marketing tool is a must for creatives, but finding the balance between narcissism and neglect can be tricky. This workshop covers the basics, including which platform to choose, understanding content, and tricks to staying up-to-date.
For creative practitioners and freelancers. It ma not seem that way, but LinkedIn is a fantastic marketing tool for creatives. However, it does take a bit of manipulation to make it work for you – and help you connect to potential clients and customers! In this relaxed, hands-on workshop, creative practitioners can learn together about how to make the most of LinkedIn.
For creative practitioners and freelancers. This surprisingly fun event is designed to encourage creative people to get to know each other, while also acknowledging the horror that is networking, and sharing a few tips at the same time.
For creative practitioners and freelancers. How do you say no? How do you negotiate your fees, and manage your professional relationships? Communication, mediation and conflict resolution are vital parts of running any business, but many creatives have never learned the basics. This friendly workshop covers the basics in a safe environment, and in the company of fellow creatives.
FULL DAY / WEEKEND WORKSHOPS
For arts organisations and educational institutions. Do your stakeholders, students or participants needs help with their freelancing skills? Freelance creatives are very often launching themselves into a ‘portfolio’ career without a whole lot of training about how to actually make it work. This one day course covers the most essential aspects of learning how to freelance in a creative career, tailored to meet the needs of your specific organisation or institution.
For creative practitioners, small businesses and arts organisations. If you need a more strategic approach to your creative business or arts organisation, Artselerate is right for you. A weekend of strategic business planning, including marketing, with a small team of creatives to help you get the details right. It’s practical, hands-on, friendly and fast!
The Value of Creative Industry (30m – 45 minutes)
For Stakeholders working with creative practitioners, freelancers and arts/screen organisations. This presentation introduces participants to the global trends in creative industries, and how creative and cultural practice enriches our economy as well as our society. It also covers practical steps that stakeholders can take to support creative practitioners who want to turn their skill into a business. Participants will have a better understanding of:
- The economic value of creative industry in metro and regional Australia – and globally;
- Real-world examples of how creative industry can be supported;
- Resources and organisations available to help creatives build business;
- Simple practical steps that can help creatives and stakeholders prepare for the industrial boom.
PHOTO CREDIT: Shutterstock